Exploring Ford’s New Direction

It’s an exciting time to be loyal to the Ford brand. A recent press release has revealed Ford’s intention to shake up the automotive industry by transforming its business model. As a result, they’re creating two new branches: Ford Blue™ and Ford Model e™. While each division will operate as a distinct entity, they’ll still work in conjunction to bring Ford’s overall vision to fruition and maintain the mission of excellence in mobility. Keep reading to learn more about what these changes mean for you.

Taking a Deeper Dive into Ford Blue division

If you’re a fan of Ford’s traditional internal combustion engine (ICE) vehicles, you’ll want to watch Ford Blue. It will enhance many of Ford’s iconic vehicle lines, including the F-Series, Maverick and Ranger trucks, Bronco and Explorer SUVs, and Mustang. Expect revamped versions of your favorite vehicles with state-of-the-art changes to their engineering and capabilities. In particular, Ford has hinted that their new vehicles will feature more robust connected services, performance, and off-road capabilities.

Here are some promising expectations Ford has outlined for Ford Blue’s future:

• Handle the development of Ford’s iconic Internal Combustion Engine vehicles
• Find ways to reduce costs for customers
• Develop methods for quality improvement
• Enhance Ford’s engineering and manufacturing capabilities

Given that Ford has around a century of industry experience to leverage, we can’t wait to see what Ford Blue will produce.

An Overview of Ford Model e

Follow Ford Model e to keep track of Ford’s most innovative changes in automotive electrification. They’re taking advantage of the combined expertise of world-class software, electrical, and automotive specialists to create cutting-edge electric vehicles. Beyond environmental friendliness, Ford Model e’s vehicles will provide consumers with personalized, next-generation digital experiences. In addition, you can anticipate Ford’s new array of electric vehicles to feature augmented batteries, e-motors, inverters, and more.

Ford Model e will bring Ford into the future of the automotive industry by:

• Develop and integrate new technologies into Ford’s vehicle lineup
• Design more efficient EV batteries (more extended range and shorter charging times)
• Provide Ford customers with transparent pricing and personalized customer support
• Bring new, revolutionary Electric Vehicles to market

In addition, the software developed by Ford Model e will also power Ford’s ICE vehicles. So it’s a win-win no matter what type of Ford vehicle you prefer!

How Will Ford Blue and Ford Model e Impact Ford’s Future?

The formation of Ford Blue and Ford Model e should strengthen Ford’s growth capabilities and environmental initiatives. In addition, by reorganizing the structure of their organization, Ford anticipates they will be able to reduce the cost of producing electric vehicles.

Per Ford’s recent press release, these are some of their more ambitious long-term goals:

• Produce more than 2 million electric vehicles annually by 2026
• Achieve carbon neutrality by 2050
• Use 100% local, renewable electricity in all manufacturing operations by 2035.

Considering this news, we can’t wait to see what kinds of groundbreaking vehicles Ford will add to its fleet.