Ford's Premium F-150 Lineup

Because of its rugged nature and impressive capabilities, the 2024 Ford F-150 tirelessly helps you tackle any job and any terrain. However, did you know that the F-150 can also deliver a luxurious experience that stands in a class of its own?

If you’re looking for a blend of unmatched strength and top-tier comfort, it’s time to explore the F-150’s most premium trims—Lariat, King Ranch, and Platinum.

Lariat: The Gateway to Luxury

The Lariat trim is the opener to the luxurious offerings of the F-150. Standard features include unique leather and Alcantara suede seats, heated front seats, and power driver and passenger seats.

These features are what you can expect from your Lariat:

• BlueCruise hands-free highway driving
• 20-inch chrome-like PVD wheels
• SYNC 4 with enhanced voice recognition and 12-inch LCD display
• B&O sound system by Bang & Olufsen
• FordPass Connect 5G LTE Wi-Fi hotspot
• Pro Trailer Backup Assist

With these premium features, the Lariat trim offers an impressive blend of comfort, technology, and capability. It's the perfect choice for drivers wanting to buy luxury without breaking the bank.

King Ranch: Western-Inspired Luxury

The King Ranch kicks things up a notch with additional features and amenities. Building upon the Lariat's must-have features, it also includes BlueCruise hands-free highway driving. Still, it adds a 3.5-liter V6 engine with auto start-stop technology and LED projector headlamps and taillamps featuring dynamic bending.

These updates help the King Ranch reach new levels:

• Tow-Haul Package
• Head-up display
• B&O sound system by Bang & Olufsen (14 speakers including subwoofer)
• Heated and ventilated leather-trimmed front bucket seats
• Leather-wrapped heated steering wheel
• 20-inch chrome-like PVD wheels with unique King Ranch center cap

The King Ranch trim takes luxury to new heights with its distinctive western flair and advanced features. It's ideal for those who appreciate a touch of rugged elegance and cutting-edge technology.

Platinum: The Peak of Refinement

At the pinnacle of the F-150 lineup sits the Platinum trim, offering the highest level of luxury and technology. It sports the same engine as the King Ranch, adding a gloss black surround with a gloss black accented grille for added flair. Meanwhile, multi-contour front seats with active motion massage functionality provide ultimate comfort during long drives.

These features elevate your drives:

• Pro power onboard 2kW (7.2kW standard on Platinum Plus)
• 20-inch gloss black wheels
• B&O Unleashed sound system by Bang & Olufsen
• Leather seating surfaces
• Ambient lighting
• Wireless charging pad

As the crown jewel of the F-150 lineup, the Platinum trim leaves no stone unturned in its pursuit of luxury and refinement. It's the ultimate choice for discerning drivers who demand the very best in comfort, technology, and style.

Choose Your Premium F-150

The 2024 Ford F-150's premium trims—Lariat, King Ranch, and Platinum—showcase the automaker's commitment to blending luxury with utility. Each trim offers a unique take on premium truck ownership, from the Lariat's well-rounded package to the King Ranch's western flair and the Platinum's top-tier refinement.

As pickup trucks continue to reveal they are more than mere workhorses, these high-end F-150 trims cater to buyers seeking the versatility of a truck without compromising on comfort, technology, or style. Whether you're looking for a capable daily driver or a luxurious weekend cruiser, Ford's premium F-150 trims offer something for every discerning truck enthusiast.

Ready to experience the luxury of Ford's premium F-150 trims for yourself? Take the next step and book a test drive online today. Visit Ford of Homewood to explore these exceptional trucks in person and discover which trim level best suits your needs and preferences.